오멜버니, 비비고®와 CJ제일제당에 LA Lakers와의 다년간의 글로벌 마케팅 파트너십 계약 체결 조언

FOR IMMEDIATE RELEASE

서울—2021년 10월 5일—오멜버니는 미국 및 전세계 최고 한식 브랜드인 CJ제일제당과 비비고®를 대리하여, 로스앤젤레스 레이커스와의 다년간의 글로벌 마케팅 파트너쉽 계약 체결에 대한 자문을 제공하였다. 이러한 계약에는 CJ제일제당이 2021-22 NBA 시즌을 시작으로 로스앤젤레스 레이커스의 공식 유니폼에 비비고 로고를 부착하는 권리가 포함된다.

오멜버니 서울사무소 소속의 김새진 대표(미국 변호사) 와 박해인 미국 변호사가 오멜버니 미국사무소 소속의 엔터테인먼트, 스포츠 & 미디어 그룹의 공동 대표인 Amy Siegel 파트너 변호사 및 Alexandra Piarino, Luisa Lizoain 변호사와 함께 팀을 이루어 CJ에 자문을 제공하였다.

About O’Melveny

It’s more than what you do: it’s how you do it. Across sectors and borders, in board rooms and courtrooms, we measure our success by yours. And in our interactions, we commit to making your O’Melveny experience as satisfying as the outcomes we help you achieve. Our greatest accomplishment is ensuring that you never have to choose between premier lawyering and exceptional service. So, tell us. What do you want to achieve? Visit us at www.omm.com or learn more in our firm at-a-glance, annual report, and on LinkedIn, Twitter, Facebook, Instagram, and YouTube. Visit The Boardroom for our insights on pressing issues facing global corporations.

Contact:

# # #

Bibigo issued the following release via PR Newswire:

Bibigo® Teams Up with Los Angeles Lakers as First Official Global Marketing Partner

Multi-year global marketing partnership will include official jersey patch rights

LA PALMA, Calif., Sept. 20, 2021 /PRNewswire/ -- Bibigo®, the #1 brand of dumplings in the U.S. and globally, is proudly partnering with the Los Angeles Lakers of the NBA for a multi-year global marketing partnership deal, which includes the official jersey patch rights beginning with the 2021-22 season. The partnership emphasizes Bibigo's mission to create meaningful moments of connection and the parallels that exist between its food and the Lakers' athleticism, as both require a unique sense of devotion that isn't found often.

Bibigo®, the #1 brand of dumplings in the U.S. and globally, is proudly partnering with the Los Angeles Lakers of the NBA for a multi-year global marketing partnership deal, which includes the official jersey patch rights beginning with the 2021-22 season.

"We believe strongly that sports and food bring people together, and the Lakers provides Bibigo a cultural platform to connect Korean food and lifestyle to global Lakers and NBA fans," said Soyoung Paik, CMO at CJ Foods USA Inc. "As a global company we pride ourselves in this partnership and look forward to harnessing the power of the community in LA and Lakers fans around the world."

This partnership is about more than just dumplings and basketball – food and sports have the power to unite and connect people from all walks of life. The devotion required to create a meal infused with love and care is akin to the devotion needed to sink a three-point shot game after game. That's why Bibigo and the Lakers both have passionate fans across the globe – they feed off the devotion needed for their craft. This connection lends itself to a natural partnership that is especially organic.

As the new Official Global Marketing Partner of the Los Angeles Lakers, Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food. Bibigo will deploy its marketing programs through Lakers' properties such as in-arena signage, digital content elements on Lakers.com, and the jersey patch designation.

"We are excited to welcome Bibigo as a new partner of the Los Angeles Lakers," said Lakers President of Business Operations, Tim Harris. "They are a global brand and leader in Korean food and culture. Anytime we can align with a company that is looking to make connections with our fans all over the world using food as the connector, we think it's a very good fit and we look forward to a great relationship with Bibigo."

Fans can learn more about Bibigo by following @bibigousa on Facebook and Instagram or visit www.bibigousa.com.

About Bibigo

Founded in 2010, Bibigo is a global brand created by CJ, Korea's #1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Bibigo takes 5000 years of delicious cuisine and updates it for today's modern, non-stop lifestyles. That's why the name combines the Korean word "bibim," from a long cultural tradition of "mixed" flavors, with the English word "go." The brand line-up includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, Bibigo makes the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. Bibigo products represent global K-Style Food and are distributed by CJ Foods USA Inc. and Schwan's Consumer Brands, Inc., a subsidiary of Schwan's Company. For more information, please visit www.bibigousa.com.