Cutting the Cord in College Sports: Increasing Competition and Fan Engagement

This video is included in Insights 2024, a collection of articles and videos addressing important emerging legal issues in the year ahead.

Broadcast and cable companies aren’t the only ones making a play for college football games. Eager to expand their streaming audiences, tech companies are stepping onto the field. These streaming platforms are vying for broadcast media rights and have the deep pockets to become serious contenders. Two of our veteran sports attorneys discuss how the increased competition will impact dealmaking and what new, immersive experiences fans can expect.

*     *    *    *

Amy and Lindsay have played key roles in transforming the college sports landscape, advising UCLA and Stanford University on media rights as part of their exit from the Pac-12 conference to join the Big Ten and ACC conferences, respectively.

This memorandum is a summary for general information and discussion only and may be considered an advertisement for certain purposes. It is not a full analysis of the matters presented, may not be relied upon as legal advice, and does not purport to represent the views of our clients or the Firm. Lindsay Conner, an O'Melveny partner licensed to practice law in California, and Amy Siegel, an O'Melveny partner licensed to practice law in California, contributed to the content of this newsletter. The views expressed in this newsletter are the views of the authors except as otherwise noted.

© 2024 O’Melveny & Myers LLP. All Rights Reserved. Portions of this communication may contain attorney advertising. Prior results do not guarantee a similar outcome. Please direct all inquiries regarding New York’s Rules of Professional Conduct to O’Melveny & Myers LLP, Times Square Tower, 7 Times Square, New York, NY, 10036, T: +1 212 326 2000.